Keyade Middle East is a digital marketing agency created in 2011. It is built on the same principles that have made Keyade one of the top agencies in Europe:

  • An experienced team that delivers high quality service
  • A powerful, data-centric culture
  • An integrated global approach

 

AN EXPERIENCED TEAM THAT DELIVERS HIGH QUALITY SERVICE

Our founders

 

antoine-mermet-keyade-middle-east

Antoine Mermet
Keyade Middle East cofounder & CEO

After a first online experience at Looksmart, Antoine joined Google in 2002 to create and lead the Maximizers team (currently account strategists) until 2006. In 2004, he co-directed Google France. Today, Antoine oversees management of Keyade and its operations.

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Denis Vaillant
Keyade Middle East cofounder & CEO

Drawing on his marketing degree and computer skills, this self-taught developer created a powerful tracking and decision-support tool currently used by large Internet advertisers. Denis is Keyade’s head of R&D and technical projects.

 

Your business partners

Keyade Middle East is made up of 14 experienced consultants from 9 countries spanning 3 continents, all of whom are passionate about digital media. Together they have native mastery of English, Arabic, French, German, Russian and Hindi.

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Hicham Auajjar

Managing Director


comes from Morocco

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Aida Sahraoui

Digital Director


comes from Algeria

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Ahmed Ali

Associate Digital Director


comes from Egypt

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Kimberli Gardner

Administrative Assistant


comes from India

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Aleksandra Bamburina

SEA, Social Media & Display Account Manager


comes from Russia

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Sara Sobh

SEA, Social Media & Display Account Manager


comes from Egypt

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Rayan Aboulhosn

SEA, Social Media & Display Account Manager


comes from Lebanon

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Bassem Morad

SEA, Social Media & Display Account Manager


comes from Egypt

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Najoua Sarrikhi

Junior SEA, Display & Social Media Executive


comes from Morocco

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Karim Belouadi

Junior SEA, Display & Social Media Executive


comes from Morocco

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Aurélie Comarmond

Senior SEA, Display & Social Media Account Manager


comes from Mauritius

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Ismail Cherkaoui

Junior SEA, Display & Social Media Executive


comes from Morocco

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Salma Messaoudi

SEA, Display & Social Media Account Manager


comes from France

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Reda El Chattahi

SEA, Display & Social Media Account Manager


comes from Morocco

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Deepika Amar

Junior SEA, SEO, Display & Social Media Executive


comes from India

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Arwa Fares

Junior SEA, Display & Social Media Executive


comes from Jordan


POWERFUL DATA CULTURE

In advertising, data is the core business

While your teams’ experience is obviously crucial to the success of your media campaigns, the decisions that they make are above all based on real data. It is therefore vital to collect relevant and reliable data to ensure proper campaign management. Keyade assists its advertisers in formulating a data strategy that correlates fully with their media strategy, and remains involved at each stage of its implementation.

For more information, see our Analytics page.


AN INTEGRATED GLOBAL APPROACH

How we grow your business

Marketing executives like to look at the big picture, and so do we.

As mapped out by Google, here is how online users can be categorized based on their level of maturity within the purchase path:

 See Think Do Care Google

All online users
who are exposed
to the ad
The users who begin
to think about buying
a product
After purchase. The users who are ready to once again interact with your brand
The users who have decided to buy the product

 

As a media agency our goal is to make your brand visible and relevant to online users based on their level of maturity within the purchase path. The process is different for each market and each brand. This is why we bring our experience in terms of the choice of levers, the definition of your business objectives, and the choice of performance indicators to measure. Our added value is to connect the dots in order to optimize each point of contact between your brand and your present and future customers.