Search Marketing

Paid search has been one of Keyade’s original areas of operation, and one in which we have made substantial investments worldwide.
Keyade Middle East combines proprietary technology and an experienced full-time team to serve an intentionally limited number of advertisers in order to focus on and optimize each campaign to the full.
We also connect SEO and SEA through data consolidation and multi-channel attribution. Using SEO and SEA in tandem is very powerful and can result in a drastic improvment of advertiser ROI.

We seek to establish long-term partnerships with our advertisers rather than simply executing ad campaigns, on both Paid Search and SEO.

The Internet is really about highly specialized information, highly specialized targeting.

Eric Schmidt
Google CEO

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Jeff Bezos
Amazon founder

We want people to connect around useful things and want to add value

Rabea Ataya
Bayt CEO and co-founder

Quality is not an act, it is a habit.


Be a yardstick of quality

Steve Jobs
Apple co-founder

Innovation distinguishes between a leader and a follower

Steve Jobs
Apple co-founder

Utilizing the power of the web can make it easier and more efficient for people to do business

JC Butler
Dubizzle co-founder

Performance display
and retargeting

Since its launch, Keyade Middle East has made performance display marketing one of its strengths. Relying on creativity, data and special technology used to measure the synergies between search and display, we create and launch innovative display systems worldwide using Google Display Network, Youtube, and Ad Exchanges.

We are also a pioneer in real-time bidding and retargeting, working on our own systems, or with platforms such as Google and Criteo, to combine ad-centric and site-centric approaches and thus provide platforms with targeting and retargeting segments that are based on a multi-channel advertising sequence.

We simultaneously develop our own RTB dialog systems and can feed data into any third-party solution whenever needed to serve the advertiser’s best interests.

Social media

Keyade has been actively working with Facebook and Twitter platforms for several years and LinkedIn more recently. It has built up significant expertise in terms of creating and executing innovative advertising solutions.

The guiding principles of our social acquisition strategy allow us to identify and isolate the most relevant audiences and yield significant long-term results.
When coupled with our search strategy and attributed to a smart sales approach, this can yield outstanding results.

Mobile and tablet

Keyade Middle East is equally at home with conventional and mobile Internet campaigns. The continuing rise of mobile usage allows us to reach Internet users with search and display campaigns.

We currently manage strategic and international mobile campaigns for advertisers, making us one of the market leaders in the Middle East and North Africa.